What is an SEO Agency and What Does It Do?
An SEO agency is a company that provides SEO services using various strategies and techniques to ensure that websites rank high in organic search results. SEO agencies perform content optimization to ensure that websites are better understood and evaluated by search engines. In technical SEO studies, they work on factors such as page speed optimization, mobile compatibility and sitemaps to improve the technical infrastructure of your website and ensure that your website is better understood by search engines. They work on gaining reputation in Google by creating backlinks from websites in the same sector. By conducting keyword research, they determine the search habits and preferences of your website's target audience. In this way, they ensure that your website reaches the targeted audience more easily by using the right keywords.
A professional SEO agency refers to an agency that is managed by an experienced and expert team and implements effective SEO strategies. These agencies are the places where you can get professional answers to questions such as what is SEO and how to do it. Especially in terms of big cities, Istanbul SEO agencies provide professional consultancy, while at the same time, they continue to work on SEO development and improvement in their teams with experts.
What Should We Consider When Choosing an SEO Agency?
There are many important factors to consider when choosing an SEO agency. The first thing to focus on is how strong the agency's level of experience and expertise is. Examining their past projects and the results they have achieved can help you gauge the suitability of this agency for your needs.
References are another important factor in your decision-making process. Comments from clients that the agency has worked with before will help you better understand the past performance of this company. In addition, the services they offer and their pricing policy should also be carefully examined. This way, you can find a solution that fits your budget.
It is also important to observe whether the agency is customer-oriented and how open their communication channels are. In addition, learning about the technological infrastructure used with this service will help you understand how well they have mastered current SEO tools and strategies. For example, you can discuss technical information such as how experienced this SEO agency is in website software, which program languages it uses, which servers it uses, etc. with an authorized person from your team and you can choose the agency you want.
It is also very important that the SEO strategies to be used by the agency are ethical and organic, and that they comply with Google search engine algorithms. It is also advantageous for the selected agency to approach the essence of your company with 360-degree solutions, to have knowledge about your sector and to offer a customized strategy for your business.
Evaluating the quality and results of the service you will receive to improve your business' position on Google search engines plays a critical role in the process of choosing the right agency. This choice will grow your company's online presence, so it requires careful consideration and decision-making.
Why Should You Work with a Professional SEO Agency?
Working with a professional SEO agency is very important in today's world. Thanks to this cooperation, it can ensure that your website ranks higher in search engines; it can help you get more traffic, potential customers and business opportunities. You should grow your presence in the e-medium where we can see almost everything we do. The reason for this is that SEO agencies optimize your website by conducting a comprehensive analysis of your website, create effective content strategies, conduct keyword research and increase your ranking by creating quality backlinks. For this reason, working with an SEO agency is essential for growing and improving your company's online presence.
A professional SEO agency is a company that specializes in digital marketing. In addition to SEO work, these agencies also offer services in digital marketing areas such as Google ads and social media ads. These agencies, which have extensive digital marketing experience, offer the best results to their customers by collaborating with their expert staff. If you want to create a more effective digital presence, you should definitely consider working with a professional SEO agency.
Why is Search Engine Optimization (SEO) Important?
Search Engine Optimization (SEO) is a general name given to the work done to ensure that your website appears at the top of search engines. It is referred to as "Search Engine Optimization" in English. With these efforts, it is possible to increase organic traffic and achieve higher conversion rates. Thus, it strengthens the online presence of your business and allows you to reach a wider potential customer base. You should use the right SEO strategies and increase your market share to distinguish you from your competitors and be more visible among them.
What is a Corporate SEO Agency? What is Corporate SEO Consultancy?
Corporate SEO agencies help large-scale businesses to achieve better rankings in Google search engines by managing their websites with a service suitable for a corporate company. These SEO services include details such as improving the technical infrastructure of websites, improving page development by increasing content quality, implementing keyword strategies correctly, optimizing backlinks and ensuring responsive compatibility. By cooperating with a corporate SEO agency, you can increase your chances of increasing organic traffic and attracting potential customers. For this reason, large-scale companies utilizing the services of a corporate SEO agency will make them visible in their sectors.
Corporate SEO consultancy is a service offered for large companies to achieve better rankings in Google search engines. In these consultancies, directives are given according to the needs of the company, it has a kind of guiding effect. Corporate companies develop their websites with the strategies they receive from the team within themselves and the consultancy. Corporate SEO consultants start by examining many different details such as technical infrastructure, content quality, keyword research, off-site factors and mobile optimization. As a result of these efforts, your website gets more organic visitors in search engines and ranks high in search results. Corporate SEO agencies usually include more than one experienced SEO consultant and offer the most suitable services to customers.
What is E-commerce SEO Agency?
E-commerce SEO agencies help e-commerce sites to rank high in organic search results. These agencies provide services especially to improve the user experience. They perform operations such as increasing the speed of websites, ensuring mobile compatibility and optimizing product pages. E-commerce SEO agency increases your sales potential by applying your website to SEO and Google advertising activities according to the sector you are in, and ensures that your website is constantly ranked high.
What is SEO Service?
SEO service is a service offered by SEO experts to ensure that your website ranks higher in Google search engines. This service aims to increase the top rankings of your business or website and increase your online visibility. Because ranking your website in these top positions means that your organic traffic will increase and thus your product or service will reach a wider and real user audience. This means more sales potential for your business.
SEO services have two main headings:
On-Page SEO (On-Page) and Off-Page SEO (Off-Page).
- On-Page SEO (On-Page)
- On-site SEO works include optimizing the content and structure of your website. Page optimization services offered in this context are as follows:
- Page titles (Page Title)
- On-page header (Heading)
- Meta descriptions (Meta Description)
- Control of image tags (Alt tag)
- Control of page URL structure
- Adding internal linking
- Development of content strategy
- Optimizing structured data
- Increasing website speed
Off-Page SEO (Off-Page)
Off-page SEO work is work outside of your website and addresses external referrals to your site. It is often important for long-term success because off-page SEO work positively affects your reputation on Google. This service includes
- Keyword analysis & industry keyword strategy
- Competitor analysis & competitive strategies
- Promotional articles and press releases
- Contributing external content through guest content writing
- Creating and managing backlinks
Is SEO a Continuous Process?
The duration of SEO work can vary depending on your site's industry, size and target audience, but one thing is true: it requires constant effort and SEO expertise. Google and other search engines always aim to provide users with the most up-to-date and useful content. For this reason, it is important to maintain your SEO efforts on a regular basis so that your website ranks high in organic search results.
SEO Service Alone Is Not Enough
SEO service is an important service for your website to reach higher rankings in search engines, but it is not enough alone. Because factors such as the design of your website being user-friendly, mobile-friendly, fast and secure are also factors that affect the SEO score. In addition, your content is expected to be of high quality, unique and suitable for your target audience. To create a successful digital strategy, it is necessary to combine SEO service with web design and content strategy.
How is SEO Done?
SEO studies follow a series of steps for a website to achieve a high ranking in organic search results. Here are these steps:
- Keyword Research: Conduct keyword analysis to understand the searches your target audience is doing.
- Content Creation: Create original, quality and useful content for your target audience using the keywords you find.
- Technical SEO: Examine the technical infrastructure of your website. Check elements such as sitemap, URL optimization, page speed, mobile compatibility and take security measures.
- Search Engine Optimization: Optimize tags that search engines read, such as meta descriptions, titles, alt tags and page descriptions.
- Link Building: Increase your site's credibility by getting backlinks from other sites.
- Social Media: Drive organic traffic by sharing links to your website on social media platforms.
- Analyze and Update: Make the necessary changes by analyzing your site's performance and constantly update your SEO strategy.
Things to Consider in SEO Studies
Some important points to consider when doing SEO work:
- Keyword analysis: Understand your target audience's searches well.
- Original content: Create valuable and original content.
- Technical SEO: Organize the technical infrastructure of your website.
- Search engine optimization: Optimize meta descriptions, titles and other tags.
- Link building: Increase your site's authority by getting quality backlinks.
- Mobile compatibility: Optimize your website for mobile devices.
- Site speed: A fast website can boost your rankings.
- Analytics: Monitor your site's performance regularly and update your strategy.
Benefits of SEO Efforts
Search engine optimization (SEO) maximizes your online visibility by ensuring that your website ranks high in search engines. Here are the benefits of SEO:
- Higher Organic Traffic: SEO ensures that your website ranks high in search results and helps you get more organic traffic. This means that your site attracts more visitors.
- Higher Conversion Rates: With a good SEO strategy, you can get more organic traffic on targeted keywords. In this way, you can help increase your conversion rates and increase your visitors' interest in your product/service.
- Higher Brand Awareness: Being in the top rankings means that your brand awareness increases. Users trust top-ranked sites more and turn to them first.
- Lower Digital Marketing Costs: SEO provides a lower-cost marketing strategy than advertising campaigns. You can reduce your budget spent on ads to get organic traffic with SEO.
- Staying Ahead of Competitors: SEO allows you to compete with your competitors. When you rank high, you leave your competitors behind and get ahead in the market.
- Effective Long-Term Strategy: SEO is a long-term planning. A good SEO work keeps you at the top in the long run and provides a steady flow of traffic.
- More Efficient Use of Advertising Budget: With SEO service, you can use the advertising budget more efficiently. You can spend less on advertising to get organic traffic.
- Reducing Advertising Costs: By ranking high, you can reduce your Google advertising costs. When you rank high for relevant keywords, you pay less for ads.
SEO is a very effective part of digital marketing and is important for factors such as gaining brand awareness and increasing your online success. You can achieve success by carrying out your work together with the service you will receive from the SEO agency.
Determining SEO Prices
The prices of SEO services may vary depending on the needs and demands of your business. SEO services include different details such as content quality improvement, keyword analysis, technical SEO improvements, optimization of on-page and off-page elements, mobile compatibility. For this reason, SEO prices may vary depending on the scope and duration of the services offered and the specific requirements of your company.
SEO agencies first analyze your website and prepare a price quote based on your needs. You may encounter different pricing options depending on the intensity and duration of SEO work. Thus, you can choose the most suitable SEO plan for your budget and goals.
Digital Marketing and Istanbul SEO Agency Services
As Istanbul SEO agency, we also provide various digital marketing services in addition to SEO. These services include e-commerce SEO, corporate SEO, Google Ads management, social media management, Facebook Ads, Instagram Ads. Our services are offered in different cities of Turkey starting from Istanbul and internationally. We are always ready to provide the best service to our customers with our special strategies and solutions. You can contact us to discuss the SEO services we will prepare for you.