Organize the most effective events
If we want to show our brand stance and gain customer sympathy, we need to give great importance to event organization. Event organization consists of 3 stages: Planning, implementation and evaluation.
Planning
- Purpose of the activity (e.g. attracting families with children to the shopping mall)
- Target group definition (e.g. families with children and children)
- The intended message (e.g. AVM is a fun environment that values creativity
- Activity type/concept development (e.g. painting workshop)
- Conceptualization: Duration, activity detail
- Budgeting
Application
- Determining the time and venue of the event
- Deciding on media communication materials
- Preparation of guest list and invitations
- Decor design
- Provision of technical equipment
- Team on duty
- Giving gifts or prizes to commemorate the event
- Preparation of press dossier/kit
- Organizing issues such as security, transportation
- Writing a press release
- Sending a thank you letter
Evaluation
- Identification of problems and solutions
- Evaluation of the level of participation
- Examination of press reflections
If all these items are carried out in order and in a coordinated manner, we will have a successful event and increase our brand reputation.
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